Having offered the same basic service (with less selection but lower prices), Wal-Mart has apparently decided that the Netflix DVD rental offering is stronger than its in-house efforts. What's really interesting is that this is the first substantive multi-channel "co-brand" on the Wal-Mart site. Big picture, it sets the stage for a WM acquisition of Netflix, in my opinion. Wal-Mart is clearly making a services play with DVD rental, and it won't let that service operate outside its brand umbrella for too long. Look out Blockbuster....






